FAQs for storefront projects

Frequently Asked Questions

Straight answers on custom storefronts, Shopify, WooCommerce, headless when relevant, migrations, SEO, pricing, and how we collaborate. No fluff, just the details you need to plan the right next step.

Built for branding, merchandising, and customer experience
Safe launches and ownership
Storefronts, Shopify, WooCommerce

What clients ask first

  • Is a custom storefront worth it for our roadmap?
  • How do we migrate without wrecking SEO?
  • Who owns code, hosting, and accounts?
  • What is included, and where are the edges?

These FAQs capture how we plan, launch, and support storefront builds so you can decide with confidence.

Clarity before you commit

Ask the questions that matter

We grouped the most common questions by theme so you can skim what is relevant, whether you are debating a custom storefront, evaluating headless, scoping a migration, or lining up post-launch support.

Build and collaboration

What does Raven Rock Technology do?

We build custom storefronts and eCommerce sites on Shopify and WooCommerce. We also handle migrations, integrations, fixes, ongoing improvements, and headless builds when they are actually the right fit.

Do you build headless Shopify and headless WooCommerce?

Yes. Headless is a great fit when you want maximum speed, flexibility, and a custom shopping experience while keeping Shopify or WooCommerce as the source of truth for products, orders, and operations.

What is your typical process?

Most projects follow a clear flow:

  • Discovery and requirements
  • Scope and plan with deliverables, timeline, and milestones
  • Build with a staging link for reviews
  • QA and pre-launch validation
  • Launch
  • Post-launch stabilization and optimization
Do you do design?

We are development-first, not a design agency. We will implement your provided designs, collaborate with your designer, and make practical UX and conversion tweaks during the build.

Can you work with my agency or internal team?

Yes. We regularly collaborate with agencies, marketers, and designers. We can plug into your workflow and deliver clean, organized builds.

How do you prevent surprises during a project?

Clear scope, milestone-based delivery, and written change control. If something impacts timeline or budget, you will hear it early with options, not at the end.

Deciding on headless

How do I know if headless is the right choice?

Headless usually makes sense if you care about:

  • Speed, Core Web Vitals, and conversion
  • Highly custom layouts or UX
  • Complex merchandising or content needs
  • Multi-site or multi-brand setups

If your priority is the simplest setup with lots of off-the-shelf apps and minimal custom work, a traditional Shopify theme or standard WooCommerce build might be the better starting point.

Can I keep using my current apps or plugins?

Sometimes. On headless builds, some theme-dependent apps do not apply the same way. We will review what you use and recommend alternatives where needed.

Where will my site be hosted?

For headless storefronts, we commonly use modern hosting like Vercel for the customer-facing site, and a reliable host for WordPress or WooCommerce when applicable.

What do you need from me to get started?

Usually:

  • Access to your platform admin
  • Domain or DNS access, or someone who can update it
  • Brand assets such as logo, fonts, and colors
  • Examples of sites you like
  • Analytics access if available

Scope, pricing and ownership

How do you price projects?

We offer:

  • Fixed-scope builds with clear deliverables and milestones
  • Retainers for ongoing improvements, support, and feature work

After a short discovery, we will provide a proposal outlining scope, timeline, and what is included.

What is included and what is not?

Typically included:

  • Development and implementation
  • Core integrations as scoped
  • Performance and SEO foundations
  • Launch support

Not included unless scoped:

  • Full brand design
  • Paid app or plugin subscriptions
  • Product photography
  • Copywriting
  • Large-scale product or content entry
Who owns the code and accounts?

You do. We build in your accounts, or transfer cleanly, and we can provide documentation so you are not locked in.

Migrations, SEO and integrations

Can you migrate my current store?

Yes. We handle migrations between Shopify, WooCommerce, and headless storefront rebuilds. We will plan the migration carefully to minimize downtime and protect SEO.

Will a rebuild hurt my SEO?

It does not have to. We prioritize:

  • Preserving URL structure when possible
  • 301 redirects for changed URLs
  • Metadata and structured data continuity
  • Crawlable pages and strong performance
How do you handle redirects?

We audit your existing URLs, map old to new, implement 301 redirects, and validate to avoid broken links and ranking drops.

Can you integrate with tools like Klaviyo, GA4, Meta Pixel, shipping, or an ERP?

Yes. If there is a reliable native integration, great. If not, we can connect via API and confirm the exact data flow before building.

Can you build custom features like bundles, subscriptions, or product builders?

Often, yes. Depending on complexity, we will recommend:

  • Native platform functionality
  • A proven app or plugin
  • A custom build when it is truly worth it

Post-launch and support

Do you offer ongoing support after launch?

Yes. We can provide a monthly care plan or retainer work for:

  • Updates and maintenance
  • Monitoring and fixes
  • Performance improvements
  • Conversion optimization
  • New features
What happens after launch?

We typically include a stabilization window to handle any post-launch issues quickly. After that, we can shift into ongoing improvements based on analytics and business goals.

Ready when you are

Plan the right build with Raven Rock Technology

Tell us about your storefront, website, timelines, and constraints. We will respond with a concise plan that covers scope, risks, and the first milestones.

  • Custom storefront, Shopify, and WooCommerce experience
  • SEO-aware migrations and redirect planning
  • Transparent scope, pricing, and ownership
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